"Improve Your Yellow Page Ad Response Rate!"

It's your money.

You may have notice that less people are finding you in an actual Yellow Pages phone book.

Their online search portal, yellowpages.com for local businesses is being used less as well.

For the percentage of people left using the Yellow Pages you must grab their attention in a beneficial way or you simply don't stand out from your competitors.

Your ads must offer service. An inducement for calling or coming by now. If your ad/s are not benefit driven then you're grossly spending your advertising dollars.

You're not getting the response rate you could. You wouldn't send a salesperson to knock on doors to say this is what my employer offers and this is how long he been in business.

Most ads simply scream indirectly to the consumer- spend your money with me instead of the other guy.

We carry this, this and this. Our number is this. We are located at this address. Been in business since 1972.

Not much service oriented information in that to someone who could careless about you.

If this is the case with your ad/s let us rewrite your ad/s to be more consumer serving.

More benefit, service oriented driven information to get the consumer to call you immediately vs. another guy who's making the same colossal blunders with their ad budget.